This project was all about retail environments. We had to work with a target group and brand that would normally never meet, and create an environment where this target group would in fact shop, and which also lived up to the standards of the brand.

Our target group was the intellectual, creative single woman around 40-50 years old, and our brand was Acne. Our new retail environment is called TWEAK, a place where you can feel at home in an workshop-like atmosphere.